Marketing Management

Name: Marketing Management
Brand: John Wiley & Sons Inc
SKU: 9780470800966
Price: 568.37 RON
Availability: InStock

A Value-Based Approach

Autor: Gregory Whitwell, Bryan A. Lukas, Peter Doyle

Limbă:

Legare: Carte broșată

Editura: John Wiley & Sons Inc

Disponibilitate: În depozitul extern

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568.37 lei

This text is the Australasian adaptation of Peter Doyle?s Value-Based Marketing. It reformulates mar...

Informații despre carte

Autor

Gregory Whitwell, Bryan A. Lukas, Peter Doyle

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2003

Pagini

472

EAN

9780470800966

ISBN

0470800968

Enbook ID

04885756

Editura

John Wiley & Sons Inc

Greutate

960

Dimensiuni

192 x 256 x 29

Descriere completă

This text is the Australasian adaptation of Peter Doyle?s Value-Based Marketing. It reformulates marketing, making it more relevant and establishing it on a sounder intellectual basis. The governing objective of management in most of today?s leading companies is to maximize long-term returns to shareholders. This book redefines marketing?s role as contributing to this task of shareholder value creation. It explores how marketing planning and decisions about brands, pricing, communications, distributions, and the Internet drive corporate value. This step-by-step guide provides practical ways to develop marketing strategies that generate growth and shareholder value.

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Marketing Management

A Value-Based Approach

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