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Marketing, Innovation and Performance

Name: Marketing, Innovation and Performance
Brand: LAP Lambert Academic Publishing
SKU: 9786138324430
Price: 226.23 RON
Availability: InStock

Autor: Reyhane Ghazi, Younos Vakil Alroaia

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Editura: LAP Lambert Academic Publishing

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226.23 lei

The purpose of this study is the investigation of the effect of organizational innovation on improvi...

Informații despre carte

Autor

Reyhane Ghazi, Younos Vakil Alroaia

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2018

Pagini

124

EAN

9786138324430

Enbook ID

19192649

Editura

LAP Lambert Academic Publishing

Greutate

203

Dimensiuni

150 x 220 x 7

Descriere completă

The purpose of this study is the investigation of the effect of organizational innovation on improving sales staff performance in small and medium companies. The population of the study consisted of managers of sales and marketing in Small and medium sized companies that are located in the province in Iran. The sample of the study consists of 350 persons are that were selected by stratified random sampling method. The data gathering tool was a questionnaire which the validity using content validity and construct validity and reliability using Cornbrash's alpha coefficient has been reviewed and approved. The result of the survey show that organizational innovation and performance of the sales force at small and medium sized companies are in acceptable level. Also, according to the results, organizational innovation and its four dimensions including manufacturing, administrative, process and technological innovation has a positive and significant effect on the performance of the sales force at small and medium sized companies.

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Marketing, Innovation and Performance

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