Carte Marketing Financial Services Wright

Marketing Financial Services

Autor: Wright
Limbă: engleză
Legare: Copertă tare
Disponibilitate: șansă 50%
Şanse de a obține acest titlu
1 262.55 lei
Within a practical business context of the changing, competitive climate, this book details the impl...

Informații despre carte

Autor
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2016
Pagini
420
EAN
9781138150034
ISBN
9781138150034
Enbook ID
13597972
Greutate
940
Dimensiuni
189 x 246

Descriere completă

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added.

Combining analysis of principles, concepts and techniques with sound practical advice, ''Marketing Financial Services'' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers.

There is also a tutor resource pack to accompany the case studies in this textbook.

S-ar putea să te intereseze

310.99 lei

Shadows of Self

Brandon Sanderson
48.90 lei
259.56 lei
104.97 lei
881.56 lei

Crocs don't do Yoga

Michelle Wilson
61.10 lei
208.94 lei
89.24 lei

Clienții care au cumpărat această carte au mai cumpărat și