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Carte Marketing Communications Industry Gautam Raj Jain

Marketing Communications Industry

Entrepreneurial Case Studies

Autor: Gautam Raj Jain, Raunica Ahluwalia
Limbă: engleză
Legare: Carte broșată
Editura: SAGE Publications India Pvt Ltd
Disponibilitate: În depozitul extern
Expediem în 14-20 zile
98.11 lei
Marketing Communications Industry: Entrepreneurial Case Studies explores the innovative management p...

Informații despre carte

Autor
Gautam Raj Jain, Raunica Ahluwalia
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2008
Pagini
212
EAN
9788178298689
ISBN
8178298686
Enbook ID
05048066
Editura
SAGE Publications India Pvt Ltd
Greutate
240
Dimensiuni
139 x 215 x 12

Descriere completă

Marketing Communications Industry: Entrepreneurial Case Studies explores the innovative management practices adopted by some enterprising individuals that fostered creation and growth of new business formations without any support from large corporate houses. These new businesses were both competitive and based on application of ethical and innovative management tools. The book is a collation of analytical case studies about these new and emerging class of entrepreneurs and enterprises from diverse fields such as marketing research, public relations and event management, to name a few. The authors lay down both the theoretical and practical aspects of the desired management practices. This book will be of interest to professionals involved in communication and entrepreneurship management, and branding, PR consultants, corporates, entrepreneurs and readers of business history. It is a must read for students and faculties of management schools.

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