engleză
Marketing and management are of highly important to businesses to foster fertile economic development to better cater and meet the stakeholder interests, needs and wants that necessitate to be focused not only in Malaysia and Indonesia, but also at global coverage. Contributing factor includes issues on SMS banking, online shopping via mobile phone, and purchase satisfaction between direct sales product and department store product. Besides, relationship marketing, organizational citizenship behavior and commitment, and lean production and quality commitment also act as empirical issues of highlights by marketers and managers. Hence, this book grants substantial deliberation on information concerning to marketing and management aspect. The book comprise of six remarkable chapters. The chapter has several figures and tables that explain empirical issues related to marketing and management. Essentially, the book publishes high quality of original research findings and fosters a cooperative exploration and exchange of ideas and practices related to marketing and management issues that have been studied in Malaysia and Indonesia.
