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Carte Market Value Process - Bridging Customer & Shareholder Value Alan S. Cleland

Market Value Process - Bridging Customer & Shareholder Value

Autor: Alan S. Cleland, Albert V. Bruno
Limbă: engleză
Legare: Copertă tare
Editura: John Wiley & Sons Inc
Disponibilitate: În depozitul extern
Expediem în 9-15 zile
285.37 lei
Discover a unique, cross-functional approach to developing strategy Earn the loyalty of your custome...

Informații despre carte

Autor
Alan S. Cleland, Albert V. Bruno
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
1996
Pagini
272
EAN
9780787902759
ISBN
0787902756
Enbook ID
04919820
Editura
John Wiley & Sons Inc
Greutate
548
Dimensiuni
156 x 237 x 22

Descriere completă

Discover a unique, cross-functional approach to developing strategy Earn the loyalty of your customers and the allegiance of your shareholders at the same time. The Market Value Process provides a groundbreaking, practical approach to linking customer and shareholder value in a marketplace where price-cutting is king. It details a twelve-step framework for determining how well customer needs are being met, building strategies for meeting those needs, and ensuring those strategies create enough customer and shareholder value to work successfully. With new thoughts on topics such as teamwork and core competencies, this book defines a general management and financial approach to strategy building every executive should consider.

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