Carte Market Segmentation Malcolm H. B. McDonald

Market Segmentation

How to do it, how to profit from it

Limbă: engleză
Legare: Carte broșată
Disponibilitate: La editor doar la comandă
Expediem în 17-27 zile
234.55 lei
McDonald and Dunbar are the leading author team in this area§Segmentation and marketing mapping are...

Informații despre carte

Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2004
Pagini
492
EAN
9780750659819
ISBN
0750659815
Enbook ID
01391848
Greutate
902
Dimensiuni
190 x 242 x 27

Descriere completă

McDonald and Dunbar are the leading author team in this area§Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business§The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)§This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.§Highly developed and well illustrated treatment of a key marketing technique§Usable by students and executives, for whom the practical, step-by-step approach is designed§Leading author team in the field

S-ar putea să te intereseze

275.66 lei
108.00 lei
51.78 lei

Magic of Japan

Hector Garcia
81.20 lei

Denim One Line a Day

Chronicle Books
90.17 lei

Clienții care au cumpărat această carte au mai cumpărat și

73.44 lei
100.24 lei

POP FOR VIOLIN BAND 4 +CD

MICHAEL ZLANABITNIG
188.81 lei
267.90 lei
77.37 lei