Carte Market Segmentation and 4 PS Jules Miller

Market Segmentation and 4 PS

Autor: Jules Miller
Limbă: engleză
Legare: Carte broșată
Editura: Grin Verlag
Disponibilitate: În depozitul extern
Expediem în 8-11 zile
86.69 lei
Essay from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM...

Informații despre carte

Autor
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2011
Pagini
28
EAN
9783656048992
ISBN
3656048991
Enbook ID
02268041
Editura
Greutate
45
Dimensiuni
140 x 216 x 2

Descriere completă

Essay from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, printed single-sided, grade: A, University of South Central Los Angeles, course: Principles of Marketing , language: English, abstract: Market segmentation allows an enterprise to identify the race-the segment-it can win with its car. Once a segmented to be targeted has been identified, appropriate configuration of the offer through the marketing mix will help the company gain the marketing advantage with the right product at the right place and promoted in the right way. As markets are not static but dynamic, competitiveness relies also on the capability of the company to be alert to changes affecting the target segment in order to adapt the 4Ps accordingly and at the same time to ensure production differentiation.

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