Market Research

Name: Market Research
Brand: VDM Verlag Dr. Müller
SKU: 9783639169119
Price: 253.46 RON
Availability: InStock

A Necessary Tool in Twenty First Century Education

Autor: Hal Michaels

Limbă:

Legare: Carte broșată

Editura: VDM Verlag Dr. Müller

Disponibilitate: La editor doar la comandă

Expediem în 17-27 zile

253.46 lei

Market Research: A Necessary Tool in 21st Century §Education.§Marketing is a legitimate management p...

Informații despre carte

Autor

Hal Michaels

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2009

Pagini

EAN

9783639169119

Enbook ID

06825261

Editura

VDM Verlag Dr. Müller

Greutate

136

Dimensiuni

150 x 220 x 5

Descriere completă

Market Research: A Necessary Tool in 21st Century §Education.§Marketing is a legitimate management process. In §today s educational minefield a school cannot afford §to be complacent in it's marketing strategy and yet §the concept of marketing still doesn't sit neatly on §the lap of education for many of those who are in §the forefront of that process. Marketing is a term §usually identified with business and commerce and to §relate it to the world of education is not always §easy or straight forward.However, if we ignore the §profit motive then Marketing can be made to fit §schools. Previously schools could afford to be more §complacent about their services and the products §they offered but with the advent of parental and §pupil choice, not only of schools, but of subjects §within schools, educational establishments must look §towards satisfying consumer demand or at least §appear to be doing so. With school funding linked to §the number of bums on seats (Davis and Ellison, §1997), it is necessary for schools to have an §effective marketing strategy.

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Market Research

A Necessary Tool in Twenty First Century Education

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