Market Research Toolbox

Name: Market Research Toolbox
Brand: SAGE Publications Inc
SKU: 9781452291581
Price: 386.72 RON
Availability: InStock

A Concise Guide for Beginners

Autor: Edward F McQuarrie

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Legare: Carte broșată

Editura: SAGE Publications Inc

Disponibilitate: În depozitul extern

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Understanding marketing research to make better business decisions An ideal resource for busy manage...

Informații despre carte

Autor

Edward F McQuarrie

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2015

Pagini

400

EAN

9781452291581

ISBN

1452291586

Enbook ID

09095929

Editura

SAGE Publications Inc

Greutate

548

Dimensiuni

229 x 155 x 21

Descriere completă

Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how use market research to make more strategic business decisions. A comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in the dynamic and rapidly changing business atmosphere. Based on real-world experience, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches for readers who don't have the time or resources to make the translation from mass markets, simple products, and stable technologies to their own rather different situation. Readers will gain the background context and questions needed to be asked before their research, as well as develop strategies for sorting through the enormous amount of specialized material on market research.

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Market Research Toolbox

A Concise Guide for Beginners

Informații despre carte

Descriere completă

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