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Carte Market Research In Action Michael Roe

Market Research In Action

Autor: Michael Roe
Limbă: engleză
Legare: Carte broșată
Editura: Cengage Learning EMEA
Disponibilitate: șansă 50%
Şanse de a obține acest titlu
302.38 lei
"Market Research in Action" is an examination of various marketing research techniques using a runni...

Informații despre carte

Autor
Michael Roe
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2004
Pagini
320
EAN
9781861529381
ISBN
1861529384
Enbook ID
05122995
Editura
Cengage Learning EMEA
Greutate
530
Dimensiuni
246 x 192 x 18

Descriere completă

"Market Research in Action" is an examination of various marketing research techniques using a running case study based on a real product. The use of this device shows how research impacts on product development and the product launch, with particular reference to fast moving consumer goods. To demonstrate other marketing research techniques the author has added additional cases introducing a selection of techniques to show how these techniques are developed or used in different arenas, for instance while dealing with service products or marketing in a retail, international and B2B marketing environment.

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