Market-Oriented Technology Management

Name: Market-Oriented Technology Management
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783540412588
Price: 582.46 RON
Availability: InStock

Innovating for Profit in Entrepreneurial Times

Autor: Fred Y. Phillips

Limbă:

Legare: Copertă tare

Editura: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Disponibilitate: În depozitul extern în cantități mici

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582.46 lei

Market-Oriented Technology Management develops fundamentals of technology cycles, technology acquisi...

Informații despre carte

Autor

Fred Y. Phillips

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2001

Pagini

418

EAN

9783540412588

ISBN

3540412581

Enbook ID

05273941

Editura

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Greutate

1750

Dimensiuni

155 x 235 x 28

Descriere completă

Market-Oriented Technology Management develops fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make a profit in the environment of short life cycles andrapid price reductions typical of the electronics, semiconductor, and other globally hypercompetitive industries. Examples from high technology companies illustrate the application of these principles in the context of current industry issues.The book has been tested in courses for MBA students at the Austin (Texas) Technology Incubator and for managers and executives in Oregon's Silicon Forest.Every insertion of a new technology or product must be sold, whether the insertion is purely intraorganizational or whether a vendor company is selling to a buyer company. The book's emphasis on marketing is a distinctive feature.

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Market-Oriented Technology Management

Innovating for Profit in Entrepreneurial Times

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Descriere completă

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