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Carte Market-Oriented Technology Management Fred Y. Phillips

Market-Oriented Technology Management

Innovating for Profit in Entrepreneurial Times

Autor: Fred Y. Phillips
Limbă: engleză
Legare: Carte broșată
Editura: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Disponibilitate: În depozitul extern în cantități mici
Expediem în 13-18 zile
685.51 lei
This book develops the fundamentals of technology cycles, technology acquisition, core technology ma...

Informații despre carte

Autor
Fred Y. Phillips
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2010
Pagini
418
EAN
9783642074561
ISBN
3642074561
Enbook ID
02108327
Editura
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Greutate
670
Dimensiuni
155 x 235 x 24

Descriere completă

This book develops the fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make profits. Examples taken from high tech companies illustrate the application of these principles in the context of current industry issues. The book has been tested on students undertaking MBA courses at Austins Technology Incubator, Texas, and on managers and executives at Oregons Silicon Forest.The books emphasis on marketing is a distinctive feature.Market-Oriented Technology Management develops fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make a profit in the environment of short life cycles and rapid price reductions typical of the electronics, semiconductor, and other globally hypercompetitive industries. Examples from high technology companies illustrate the application of these principles in the context of current industry issues.The book has been tested in courses for MBA students at the Austin (Texas) Technology Incubator and for managers and executives in Oregon's Silicon Forest.Every insertion of a new technology or product must be sold, whether the insertion is purely intraorganizational or whether a vendor company is selling to a buyer company. The book's emphasis on marketing is a distinctive feature.

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