Carte Market Entry in China Christiane Prange

Market Entry in China

Case Studies on Strategy, Marketing, and Branding

Limbă: engleză
Legare: Copertă tare
Disponibilitate: În depozitul extern
Expediem în 10-13 zile
379.15 lei
This book compiles brand new case studies on the intricacies and market entry strategies of differen...

Informații despre carte

Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2016
Pagini
231
EAN
9783319291383
ISBN
3319291386
Enbook ID
02885420
Greutate
516
Dimensiuni
243 x 168 x 19

Descriere completă

This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China's growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.

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