Managing New Product Development and Innovation

Name: Managing New Product Development and Innovation
Brand: Edward Elgar Publishing Ltd
SKU: 9781840645712
Price: 971.01 RON
Availability: InStock

A Microeconomic Toolbox

Autor: Hariolf Grupp, Maital Shlomo, Shlomo Maital

Limbă:

Legare: Copertă tare

Editura: Edward Elgar Publishing Ltd

Disponibilitate: În depozitul extern

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971.01 lei

This study provides an approach to the microeconomics of innovation by measuring the technical quali...

Informații despre carte

Autor

Hariolf Grupp, Maital Shlomo, Shlomo Maital

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2001

Pagini

384

EAN

9781840645712

Enbook ID

04849136

Editura

Edward Elgar Publishing Ltd

Greutate

682

Dimensiuni

156 x 234 x 26

Descriere completă

This study provides an approach to the microeconomics of innovation by measuring the technical quality of new products and guiding the managers of innovation and technology in the central considerations of today's knowledge-based companies. The volume features a selection of practical microeconomic tools for managing new product development and innovation. By quantifying product features and evaluating the costs and market value of improving each, a simple yet powerful conceptual framework is created. Using this framework, creative business models can be built, along with innovative products, services and processes that achieve marketplace success.

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Managing New Product Development and Innovation

A Microeconomic Toolbox

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