Managing Innovation in the Digital World

Autor: Esther Baldwin, Martin Curley

Limbă:

Legare: Carte broșată

Editura: De Gruyter

Disponibilitate: În depozitul extern

Expediem în 9-15 zile

160.32 lei

Successful companies actively cultivate new ideas, put those ideas to work quickly and efficiently,...

Informații despre carte

Autor

Esther Baldwin, Martin Curley

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2024

Pagini

232

EAN

9781501515781

ISBN

9781501515781

Enbook ID

16474242

Editura

De Gruyter

Greutate

381

Dimensiuni

155 x 230 x 22

Descriere completă

Successful companies actively cultivate new ideas, put those ideas to work quickly and efficiently, and harvest the business value benefits of successful innovations. Innovation can be taught, and processes such as user-centered design increase the likelihood of a successful match between an innovative solution and the needs of users. In this insightful technical book Esther Baldwin and Martin Curley provide a multitude of techniques and methods that improve the likelihood of successful innovation through the launch of new innovative products, services, processes, financial models and customer experiences or innovations to existing systems, processes, technologies or products. Managing Innovation in the Digital World includes examples and case studies from leading organizations. It includes assessment techniques, skill set descriptions, and a capability maturity framework to help IT organizations understand where they stand as innovators and what steps to take to strengthen their competencies. Drawing on their experience with innovation in Intel's engineering operations, Baldwin and Curley emphasize that innovation does not require whole-scale invention. An innovative solution reapplied in a new context can provide even greater business value because the initial investment in developing the solution has already been made.

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Managing Innovation in the Digital World

Informații despre carte

Descriere completă

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și