Managing Corporate Social Responsibility - A Communication Approach

Name: Managing Corporate Social Responsibility - A Communication Approach
Brand: John Wiley and Sons Ltd
SKU: 9781444336290
Price: 437.13 RON
Availability: InStock

Autor: W. Timothy Coombs, Sherry J. Holladay

Limbă:

Legare: Copertă tare

Editura: John Wiley and Sons Ltd

Disponibilitate: În depozitul extern

Expediem în 10-18 zile

437.13 lei

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integ...

Informații despre carte

Autor

W. Timothy Coombs, Sherry J. Holladay

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2011

Pagini

196

EAN

9781444336290

ISBN

1444336290

Enbook ID

05077022

Editura

John Wiley and Sons Ltd

Greutate

470

Dimensiuni

167 x 237 x 19

Descriere completă

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. * Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives* Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model* Discusses ways to maximize the use of social media and traditional media throughout the process* Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.* Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Managing Corporate Social Responsibility - A Communication Approach

Informații despre carte

Descriere completă

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și