Managing a Chinese Partner

Name: Managing a Chinese Partner
Brand: PALGRAVE MACMILLAN
SKU: 9781137005816
Price: 581.91 RON
Availability: InStock

Autor: Lub Bun Chong

Limbă:

Legare: Copertă tare

Editura: PALGRAVE MACMILLAN

Disponibilitate: În depozitul extern în cantități mici

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581.91 lei

From 2007 to 2009, French food and beverage giant Danone and Chinese entrepreneur Zong Qinghou - who...

Informații despre carte

Autor

Lub Bun Chong

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2013

Pagini

273

EAN

9781137005816

ISBN

1137005815

Enbook ID

02095981

Editura

PALGRAVE MACMILLAN

Greutate

466

Dimensiuni

138 x 222 x 21

Descriere completă

From 2007 to 2009, French food and beverage giant Danone and Chinese entrepreneur Zong Qinghou - who is ranked number one on Forbes' China Rich List 2012 - were embroiled in a highly rancorous dispute over their joint venture, Wahaha. It transpired that even French President Sarkozy reportedly found time in his 2007 three-day state visit to China to discuss the 'Wahaha' dispute with his Chinese counterpart, President Hu. Behind the melodrama of the 'Wahaha' dispute lies an important lesson for foreign companies in China. As a result of the global shift in power, the imperative for a foreign company to manage its Chinese partner has never been stronger since China re-opened its doors for business in 1978. By drawing on the experiences of Danone, Nestle, Coca-Cola and SABMiller, this book provides an insight into why, as well as how the managing of a Chinese partner can deliver sustainable value for a joint venture in China.

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