Managerial Economics

Name: Managerial Economics
Brand: Cambridge University Press
SKU: 9780521526258
Price: 449.38 RON
Availability: InStock

A Problem-Solving Approach

Autor: Nick Wilkinson

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Editura: Cambridge University Press

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449.38 lei

Managerial economics, meaning the application of economic methods in the managerial decision-making...

Informații despre carte

Autor

Nick Wilkinson

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2009

Pagini

556

EAN

9780521526258

ISBN

0521526256

Enbook ID

02033780

Editura

Cambridge University Press

Greutate

Dimensiuni

169 x 243 x 31

Descriere completă

Managerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. This textbook covers all the main aspects of managerial economics: the theory of the firm; demand theory and estimation; production and cost theory and estimation; market structure and pricing; game theory; investment analysis and government policy. It includes numerous and extensive case studies, as well as review questions and problem-solving sections at the end of each chapter. Nick Wilkinson adopts a user-friendly problem-solving approach which takes the reader in gradual steps from simple problems through increasingly difficult material to complex case studies, providing an understanding of how the relevant principles can be applied to real-life situations involving managerial decision-making. This book will be invaluable to business and economics students at both undergraduate and graduate levels who have a basic training in calculus and quantitative methods.

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Managerial Economics

A Problem-Solving Approach

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