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Carte Management and Creativity Chris Bilton

Management and Creativity

From Creative Industries to Creative Management

Autor: Chris Bilton
Limbă: engleză
Legare: Copertă tare
Editura: John Wiley and Sons Ltd
Disponibilitate: În depozitul extern
Expediem în 10-18 zile
391.05 lei
This book explores the relationship between the management of creativity and creative approaches to...

Informații despre carte

Autor
Chris Bilton
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2006
Pagini
216
EAN
9781405119955
ISBN
1405119950
Enbook ID
04954517
Editura
John Wiley and Sons Ltd
Greutate
580
Dimensiuni
185 x 256 x 18

Descriere completă

This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden. * Draws on the practical experience of individuals working in the creative industries. * Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.

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