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Carte Making a Difference Through Marketing Carolin Plewa

Making a Difference Through Marketing

A Quest for Diverse Perspectives

Autor: Carolin Plewa, Jodie Conduit
Limbă: engleză
Legare: Carte broșată
Editura: Springer Verlag, Singapore
Disponibilitate: șansă 50%
Şanse de a obține acest titlu
575.91 lei
This book honours the contribution Professor Pascale Quester has made to academia and higher educati...

Informații despre carte

Autor
Carolin Plewa, Jodie Conduit
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2018
Pagini
282
EAN
9789811091681
Enbook ID
20095072
Editura
Springer Verlag, Singapore
Greutate
506
Dimensiuni
155 x 13 x 16

Descriere completă

This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. It provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in making a difference. Organisations are interwoven with the society in which they operate and are thus commonly expected to shoulder some responsibility in advancing that society. While there has been significant academic and practitioner focus on corporate social responsibility (CSR), research is often limited to the organisational benefits and implementation of CSR initiatives, this book presents a broader perspective. It highlights a variety of players and approaches that are making a difference to their various stakeholder groups, specifically in the areas of sponsorship, consumer behaviour, education, health and innovation.

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