Made With

Name: Made With
Brand: LID Publishing
SKU: 9781907794438
Price: 96.3 RON
Availability: InStock

The Emerging Alternatives to Western Brands

Autor: John Grant

Limbă:

Legare: Carte broșată

Editura: LID Publishing

Disponibilitate: șansă 50%

Şanse de a obține acest titlu

96.30 lei

The new Muslim world - the so-called "Interland" of this book and consisting of Muslim majority co...

Informații despre carte

Autor

John Grant

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2013

Pagini

328

EAN

9781907794438

ISBN

1907794433

Enbook ID

01363552

Editura

LID Publishing

Greutate

566

Dimensiuni

156 x 233 x 18

Descriere completă

The new Muslim world - the so-called "Interland" of this book and consisting of Muslim majority countries - accounts for most of the fastest emerging ("next 11") economies. The title of this book ("Made With") reflects a distinctive approach to business and brand creation found in this new frontier - one which combines humanity, meaning, soul and "the crowd". Marketing expert John Grant explores the ideas and thinking emerging from the new Muslim world, and interviews first-hand the leading creatives, entrepreneurs and marketers driving these extraordinary developments. The book is rich with fascinating stories, examples and insights into the success factors for marketing and branding in the vibrant and significant new Muslim world - and what the West can learn from that and apply to its own markets.

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Made With

The Emerging Alternatives to Western Brands

Informații despre carte

Descriere completă

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și