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Carte Macromarketing, Ethics, and Social Responsibility Vibrant Publishers

Macromarketing, Ethics, and Social Responsibility

Autor: Vibrant Publishers
Limbă: engleză
Legare: Carte broșată
Editura: Vibrant Publishers
Disponibilitate: În depozitul extern
Expediem în 14-21 zile
440.34 lei
Macromarketing, Ethics, and Social Responsibility: The Research Tradition Period by Shelby D. Hunt e...

Informații despre carte

Autor
Vibrant Publishers
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2024
Pagini
344
EAN
9781636512839
ISBN
1636512836
Enbook ID
47018277
Editura
Vibrant Publishers
Greutate
499
Dimensiuni
152 x 229 x 19

Descriere completă

Macromarketing, Ethics, and Social Responsibility: The Research Tradition Period by Shelby D. Hunt explores the intersection of marketing and its larger societal impact. This comprehensive book dives into the pivotal role of macromarketing in addressing critical social challenges, including ethical dilemmas, sustainability, and corporate social responsibility. Highlighting research from the formative years of macromarketing as a discipline, this book showcases groundbreaking ideas and frameworks that remain relevant in today's evolving market landscape.

Hunt offers a rich analysis of the ethical underpinnings of marketing practices, drawing attention to the responsibilities of businesses toward society. The book discusses landmark studies that bridge the gap between profit-driven goals and sustainable, socially responsible strategies. Aimed at scholars, marketing professionals, and students, this book serves as an essential resource for understanding how marketing influences-and is influenced by-society's values and norms.

This title is an invaluable addition to academic libraries and marketing professionals looking to integrate ethical and socially responsible practices into their strategies.