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Carte Luxury Consumer Archetypes Michael Boot

Luxury Consumer Archetypes

And how to service them

Autor: Michael Boot
Limbă: engleză
Legare: Carte broșată
Editura: LAP Lambert Academic Publishing
Disponibilitate: În depozitul extern
Expediem în 8-11 zile
144.03 lei
The luxury market is in constant flux and it is therefore of paramount importance to understand the...

Informații despre carte

Autor
Michael Boot
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2017
Pagini
100
EAN
9783330069039
Enbook ID
16803880
Editura
LAP Lambert Academic Publishing
Greutate
161
Dimensiuni
150 x 220 x 6

Descriere completă

The luxury market is in constant flux and it is therefore of paramount importance to understand the underlying customer motives and trends therein that actually drive this change. For example, newer generations of consumers tend to value experience over ownership, new money is becoming old money, and even old money is shopping online these days. This book aims to offer the reader a single theoretical framework, which integrates leading consumer demand and marketing models from literature, and is designed specifically to serve both as a "how to" manual for marketeers of luxury goods and as a "that's why" manual for consumers thereof. Throughout the book, relevant quotes from literature and industry executives are presented to strengthen the arguments. At the end of the book, the developed framework is applied to the author's own field of biofuels as a case study. You will never look at luxury consumers or producers in the same way after reading this book!

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