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Carte Loyalty in Indian Services Sector Clement Sudhahar

Loyalty in Indian Services Sector

A Relationship Model in Retail Banking

Autor: Clement Sudhahar
Limbă: engleză
Legare: Carte broșată
Editura: VDM Verlag
Disponibilitate: La editor doar la comandă
Expediem în 17-27 zile
405.62 lei
Loyalty in service industry, remained elusive for many researchers, especially in Indian context. Th...

Informații despre carte

Autor
Clement Sudhahar
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2011
Pagini
248
EAN
9783639316131
ISBN
3639316134
Enbook ID
06838472
Editura
VDM Verlag
Greutate
367
Dimensiuni
152 x 229 x 14

Descriere completă

Loyalty in service industry, remained elusive for many researchers, especially in Indian context. This book is a maiden attempt in India to unravel the factors behind the service loyalty framework through an empirical analysis in a globally competitive industry, namely, retail banking sector. The reason behind the choice is that this industry is a major infrastructural component of an economy, potentially making the findings applicable to other developing economies. This book attempted to develop a Service Loyalty Relationship Model' for the banking sector, which may well result in information of value to all global banks as banking at present is more of globally integrated one. This book is an improvement over the previous works in deploying Structural Equation Modeling (SEM), perhaps for the first time in India, for analyzing the comprehensive nature of service loyalty and its antecedents. In sum, this book is an embodiment of a model development' attempt in Indian retail banking perspective which manfully strove to contribute to the growing body of research on the loyalty-customer relationship based services marketing literature.

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