Logo Design Love

Name: Logo Design Love
Brand: Pearson Education
SKU: 9780135476758
Price: 236.86 RON
Availability: InStock

A guide to creating iconic brand identities, 3rd Edition

Autor: David Airey

Limbă:

Legare: Carte broșată

Editura: Pearson Education

Disponibilitate: În depozitul extern

Expediem în 3-5 zile

236.86 lei

Now in its third edition, Logo Design Love is a trusted resource for designers who want to create ic...

Informații despre carte

Autor

David Airey

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2026

Pagini

240

EAN

9780135476758

Enbook ID

49159622

Editura

Pearson Education

Greutate

418

Descriere completă

Now in its third edition, Logo Design Love is a trusted resource for designers who want to create iconic brand marks. Fully revised and expanded, this edition features new case studies, updated professional insights, and a deeper look at the evolving role of logos in today’s brand landscape. With a focus on real-world application, writer and identity designer David Airey walks readers through the complete process of crafting a successful logo—from shaping a project brief to presenting final work with confidence. Inside, you'll find practical guidance on everything from idea generation to pricing and client collaboration, along with behind-the-scenes sketches and stories that show how enduring designs come to life. The book features work from acclaimed designers and studios including Pentagram, Chermayeff & Geismar & Haviv, DutchScot, MetaDesign, Bedow, Moving Brands, and others, sharing the creative thinking behind a wide range of identity projects, from widely recognized brands to lesser-known but equally thoughtful work. In Logo Design Love: A guide to creating iconic brand identities, 3rd Edition, you’ll learn: Why logos matter, and how they shape the way we experience brandsHow storytelling, strategy, and simplicity work together in iconic designWhat to consider when creating a new mark or refreshing an existing oneHow to price your work and communicate its value to clientsHow to navigate client conversations, from first meeting to final presentationWays to stay motivated, manage feedback, and grow your confidence as a designerPractical advice to sharpen your logo design processWhat it takes to build an identity system that goes beyond the logo Whether you’re designing your first logo or refining an established process, Logo Design Love is a valuable guide to producing work that lasts.

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Logo Design Love

A guide to creating iconic brand identities, 3rd Edition

Informații despre carte

Descriere completă

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și