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Carte Licensing Best Practices Set Robert Goldscheider

Licensing Best Practices Set

Autor: Robert Goldscheider
Limbă: engleză
Legare: Copertă tare
Editura: John Wiley & Sons Inc
Disponibilitate: șansă 50%
Şanse de a obține acest titlu
1 556.06 lei
Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, co...

Informații despre carte

Autor
Robert Goldscheider
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2006
Pagini
840
EAN
9780471794431
ISBN
0471794430
Enbook ID
04894204
Editura
John Wiley & Sons Inc
Greutate
2008
Dimensiuni
186 x 258 x 60

Descriere completă

Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, technologies, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. The landscape of licensing today is changing rapidly--and licensing professionals must be aware of the latest developments so that they are prepared to move their companies forward.

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