Lessons on Profiting from Diversity

Name: Lessons on Profiting from Diversity
Brand: PALGRAVE MACMILLAN
SKU: 9780230250208
Price: 580.07 RON
Availability: InStock

Autor: G. Moss

Limbă:

Legare: Copertă tare

Editura: PALGRAVE MACMILLAN

Disponibilitate: În depozitul extern în cantități mici

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580.07 lei

Lessons on Profiting from Diversity shows the strong business case for diversity and the deleterious...

Informații despre carte

Autor

G. Moss

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2012

Pagini

278

EAN

9780230250208

ISBN

0230250203

Enbook ID

04553111

Editura

PALGRAVE MACMILLAN

Greutate

468

Dimensiuni

142 x 222 x 22

Descriere completă

Lessons on Profiting from Diversity shows the strong business case for diversity and the deleterious effects of not allowing diversity to take root in organizations. The book provides fascinating insights into the case for gender diversity in the professional services, marketing and digital arenas, and shows the way in which a diversity mindset can be fostered in organizations. Contributors from the UK, USA and France offer fascinating and controversial insights into the imperatives of greater organizational diversity. It explores gender diversity in professional service firms, masculine organization cultures and how to change them and the topsy turvy world of advertising where adverts are targeted at the juries of prestigious prizes rather than consumers. Learn how the personality of purchasers can be reflected in the language of websites and how webdesign can serve different audiences. Learn also how gender and age can influence enterprise and digital activity, and the business case for embracing disability in the workplace. A must read for anyone involved in management, human resources and consultancy, whether practitioner, researcher or student.

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