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Presently, marketing has undergone serious change. Marketers have faced increasing demand to provide quantitative data representative of their work, particularly focusing on sales growth in correlation with a narrow target audience.
As marketers strive to cultivate new customers directly, they have turned to a growing area of interest: lead generation - a marketing activity aimed at acquiring direct contacts of prospective customers that have demonstrated some interest in the seller's goods and services.
Here is a preview of what you'll learn...
The book walks you through how to rethink your current lead generation activities. You'll see why it's so important to ignore "best practices" and why using marketing jujitsu instead is so effective. Explore non-obvious approaches to lead gen and you'll be far more likely to ignite growth.get ready to rethink your lead generation strategies, and get ready for more leads for your business.
