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Carte Lateral Management Roland Geschwill

Lateral Management

A New Approach to Strategic Transformation in the Digital Era

Autor: Roland Geschwill, Martina Nieswandt
Limbă: engleză
Legare: Copertă tare
Editura: Springer Nature Switzerland AG
Disponibilitate: În depozitul extern
Expediem în 10-13 zile
270.74 lei
This book highlights lateral management as the answer to the strategic opportunities and challenges...

Informații despre carte

Autor
Roland Geschwill, Martina Nieswandt
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2020
Pagini
192
EAN
9783030464950
Enbook ID
28322322
Editura
Springer Nature Switzerland AG
Greutate
494
Dimensiuni
155 x 235 x 14

Descriere completă

This book highlights lateral management as the answer to the strategic opportunities and challenges posed by digital transformation. Digitalization is now changing the economy and society as dramatically as the dawn of electrification a century ago. Production methods, products, sales structures, marketing, and even markets themselves are set to change in the digital era. In addition to introducing readers to the concept of lateral management, and detailing the structure and functioning of 'lateral companies', the authors show how leadership and cooperation norms carried over from the 20th century need to be adapted for the digital era. They demonstrate the opportunities that digitalization offers companies, employees and managers in terms of enhancing their freedom, individuality, job diversity, and creative and innovative power. The authors also provide a unique management instrument, the 'Lateral Culture Index®', which measures the hierarchies of leadership; provide new benchmarks; and identify seven essential factors for lateral companies. Readers will learn how to implement lateral management in their companies and be familiarized with the instruments that can help them do so.

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