Language and the Market

Autor: Helen Kelly-Holmes, Gerlinde Mautner

Limbă:

Legare: Copertă tare

Editura: PALGRAVE MACMILLAN

Disponibilitate: În depozitul extern în cantități mici

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582.33 lei

Market forces are widely acknowledged to be at the heart of globalizing forces, and any consideratio...

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Autor

Helen Kelly-Holmes, Gerlinde Mautner

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2010

Pagini

286

EAN

9780230210608

ISBN

0230210600

Enbook ID

04552143

Editura

PALGRAVE MACMILLAN

Greutate

450

Dimensiuni

146 x 225 x 21

Descriere completă

Market forces are widely acknowledged to be at the heart of globalizing forces, and any consideration of how globalization affects language and vice versa requires an in-depth examination of the relationship between languages and markets. Despite this, the disciplines of sociolinguistics and applied linguistics have an uneasy relationship with markets. The hegemony of market processes and their negative outcomes has, it could be argued, become a commonsense assumption in the academic treatment of the subject. The aim of the current volume is to challenge this assumption. The book takes the market as its common starting point, and examines, in a large number of individual contributions, the sociolinguistic inputs and fall-out from market processes, using a variety of different methodological approaches and various contexts and case studies. These cases range from a call centre in India to an industrial development agency in the Irish-speaking Gaeltacht, with genres ranging from Sami rap music to corporate mission statements. The book is intentionally interdisciplinary, including perspectives from management and economics, media and communications studies, applied linguistics, sociolinguistics, ethnography, and cultural studies.

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