Carte Knowledge Discovery for Effective Customer Segmentation Belete Biazen Bezabeh

Knowledge Discovery for Effective Customer Segmentation

Limbă: engleză
Legare: Carte broșată
Editura: Scholars Press
Disponibilitate: În depozitul extern
Expediem în 8-11 zile
287.42 lei
CRM is a process by which an organization maximizes customer satisfaction in an effort to increase l...

Informații despre carte

Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2018
Pagini
124
EAN
9786202311274
Enbook ID
19650654
Editura
Greutate
203
Dimensiuni
150 x 220 x 7

Descriere completă

CRM is a process by which an organization maximizes customer satisfaction in an effort to increase loyalty and retain customers business over their lifetimes. On the other hand, customer segmentation is the grouping of customers into different groups based on their common attributes and it is the main part of CRM. CRM is a process by which a company maximizes customer satisfaction in an effort to increase loyalty and retain customers business over their lifetimes. The primary goals of CRM are to build long term and profitable relationships with chosen customers and get closer to those customers at every point of contact

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