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Carte Know Online Advertising Avinash Tiwary

Know Online Advertising

All Information about online advertising at one place

Autor: Avinash Tiwary
Limbă: engleză
Legare: Carte broșată
Editura: Partridge India
Disponibilitate: În depozitul extern
Expediem în 14-21 zile
39.39 lei
This book is an extensive resource to demystify online advertising. While it walks yo...

Informații despre carte

Autor
Avinash Tiwary
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2016
Pagini
252
EAN
9781482872484
ISBN
9781482872484
Enbook ID
14082750
Editura
Partridge India
Greutate
402
Dimensiuni
236 x 295 x 19

Descriere completă

This book is an extensive resource to demystify online advertising. While it walks you through the very basics of digital advertising like media buying, media planning, tracking and optimization ;it also discussed the topics much in limelight like programmatic buying, real time bidding, ad exchanges, etc. The book is as helpful for beginners as it is to the experienced. Once you pick it up, it will help clearing all your doubts and will teach you more, helping to increase your knowledge. Internet, once understood, is a powerful platform to launch ideas, build brands and run successful businesses. If you have a business and aspire to scale it up multi fold, decoding internet is an essential skill and this book is a must have. If you are a marketer, this book will help you deepen your understanding of the potent value channel of Internet. Unleash its potential by reading through the book and you will hold the capability of finding new revenue streams and new avenues towards scalability. Even if you are just an avid reader with no digital or marketing background; this book will help you build systematic understanding of Internet marketing, which is clearly the way to go. It can be a very interesting read and definitely a delightful conversation starter.

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