Menu
Află starea comenzii
Contactați-ne
Carte Killing Giants Stephen Denny

Killing Giants

Autor: Stephen Denny
Limbă: engleză
Legare: Copertă tare
Editura: Penguin Books
Disponibilitate: În depozitul extern
Expediem în 8-11 zile
144.73 lei
"Killing Giants" unveils practical strategies for overtaking larger competitors in any market, looki...

Informații despre carte

Autor
Stephen Denny
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2011
Pagini
256
EAN
9780241953686
ISBN
0241953685
Enbook ID
04353812
Editura
Penguin Books
Greutate
339
Dimensiuni
154 x 233 x 22

Descriere completă

"Killing Giants" unveils practical strategies for overtaking larger competitors in any market, looking at companies like that started out small but quickly dominated by using their opponents' size to their advantage. Baidu has beaten Google at search in China, and the Boston Beer Company took on Budweiser with Sam Adams Boston Lager. Stephen Denny shows how even behemoths like Nike and Coca Cola are susceptible to small, even tiny, competitors, because of their size. Using a range of fresh case studies he explains how, by taking a fresh approach, you can carve out a larger chunk of any marketplace.

S-ar putea să te intereseze

Pre-Raphaelite and Other Masters

Peter Cormac
449.69 lei

Swinton's Fifth Reader and Speaker

William Swinton
208.40 lei

Macrame for Beginners and Beyond

Amy Mullins
86.69 lei

Clienții care au cumpărat această carte au mai cumpărat și

Moderné a/alebo totalitné v architektúre 20. storočia na Slovensku

Henrieta Moravčíková
101.58 lei

Anti-Genderismus

Sabine Hark
143.42 lei

Frank Sinatra. Una vita da boss

Renzo Magosso
104.09 lei