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Carte Japanese Global Management Katsuo Yamazaki

Japanese Global Management

Autor: Katsuo Yamazaki
Limbă: engleză
Legare: Copertă tare
Editura: Palgrave Macmillan
Disponibilitate: În depozitul extern în cantități mici
Expediem în 11-15 zile
296.20 lei
Japanese Global Management is about success and failure inoverseas subsidiaries. This volume is base...

Informații despre carte

Autor
Katsuo Yamazaki
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2011
Pagini
204
EAN
9780230280151
ISBN
0230280153
Enbook ID
04553403
Editura
Palgrave Macmillan
Greutate
386
Dimensiuni
144 x 223 x 18

Descriere completă

Japanese Global Management is about success and failure inoverseas subsidiaries. This volume is based on the author's research in around 100 foreign companies, looking into 17 companies in greater detail. These 17 case studies were chosen to reflect a variety of industries, including electronics and electronic components, construction machinery, chemicals, nonferrous metals, automotive components, and oil and gas; as well as a variety of head-office locations including Argentina, Brazil, China, Hungary, Malaysia, Russia, Sweden, Taiwan, the USA and Vietnam. Each of the studies draws on the golden rules of global business. These rules, which represent good practice in management, are operational capability, marketing capability and communication capability in overseas affiliated companies. All three elements relate to one another like three interlocking circles.

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