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Irresistible Forces

The Business Legacy of Napster and the Growth of the Underground Internet

Autor: Trevor Merriden

Limbă:

Legare: Carte broșată

Editura: John Wiley and Sons Ltd

Disponibilitate: În depozitul extern

Expediem în 10-18 zile

96.92 lei

This book is about -- but not only about -- Napster. The story of Napster is important in its own ri...

Informații despre carte

Autor

Trevor Merriden

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2001

Pagini

194

EAN

9781841121703

ISBN

1841121703

Enbook ID

05094563

Editura

John Wiley and Sons Ltd

Greutate

312

Dimensiuni

233 x 168 x 18

Descriere completă

This book is about -- but not only about -- Napster. The story of Napster is important in its own right, but its legacy even more so. The phenomenon that surrounds Napster has highlighted the extraordinary potential for the mass mobilisation of consumer and community power. This irresistible force -- the underground Internet -- has blown apart conventional models of doing business. Merriden charts the birth of Napster and its genesis in Internet music communities. He describes in detail how big businesses felt complacent enough to ignore Napster, only to turn on it when the truth about their business models dawned. As the big companies got nasty, Bertelsmann and Thomas Middelhof broke ranks and did a deal with Napster. The rapid spread in Napstera s popularity has made many businesses sit up and notice. And it wasna t just because of the court room battles highlighted by the media every day. Some estimates put the peak number of Napster users at around 58 million. Hard to ignore the cries of the masses. Through the aftermath of those bloody court rooms, Napster has left a lasting impact on the future of e--business. This legacy affects more than music and record companies. In irresistible forces, Trevor Merriden shows how all businesses who have an interest in the Internet should pay attention. The influence on business of file sharing and peer--to--peer technology will be profound in the years ahead.

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Irresistible Forces

The Business Legacy of Napster and the Growth of the Underground Internet

Informații despre carte

Descriere completă

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