INTERPERSONAL EXCHANGES ABOUT HIV-AIDS THROUGH DIFFERENT MEDIA

Name: INTERPERSONAL EXCHANGES ABOUT HIV-AIDS THROUGH DIFFERENT MEDIA
Brand: VDM Verlag Dr. Müller
SKU: 9783639197747
Price: 405.91 RON
Availability: InStock

A CROSS-CULTURAL COMPARISON

Autor: Guendalina Graffigna

Limbă:

Legare: Carte broșată

Editura: VDM Verlag Dr. Müller

Disponibilitate: La editor doar la comandă

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Why health knowledge about risk prevention does not always translate into safe practices? What role...

Informații despre carte

Autor

Guendalina Graffigna

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2009

Pagini

264

EAN

9783639197747

Enbook ID

06827835

Editura

VDM Verlag Dr. Müller

Greutate

409

Dimensiuni

150 x 220 x 16

Descriere completă

Why health knowledge about risk prevention does not always translate into safe practices? What role does the interpersonal exchange play in mediating the efficacy of a preventive campaign? What opportunities and pitfalls does Internet offer as a medium for preventive communication? In order to answer these questions the book starts from a wide overview of health communication theories. The work then discusses the results of a big cross-cultural qualitative study aimed at exploring how the context of the interpersonal exchange influences the way a preventive message is metabolized by individuals. On the basis of the main evidences of this study, the Author suggests that Internet is a promising medium to enhance the chances that a preventive message becomes part of young people exchanges, being de-constructed and re-constructed in its meanings and being used as a source of new orientations towards risk and safe practices.

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INTERPERSONAL EXCHANGES ABOUT HIV-AIDS THROUGH DIFFERENT MEDIA

A CROSS-CULTURAL COMPARISON

Informații despre carte

Descriere completă

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