Internet-Based Customer Value Management

Name: Internet-Based Customer Value Management
Brand: Springer International Publishing AG
SKU: 9783319098548
Price: 270.62 RON
Availability: InStock

Developing Customer Relationships Online

Autor: Tymoteusz Doligalski

Limbă:

Legare: Copertă tare

Editura: Springer International Publishing AG

Disponibilitate: În depozitul extern

Expediem în 10-13 zile

270.62 lei

This book advises on management of customer value on the internet, and more specifically, on how to...

Informații despre carte

Autor

Tymoteusz Doligalski

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2014

Pagini

152

EAN

9783319098548

ISBN

3319098543

Enbook ID

05153398

Editura

Springer International Publishing AG

Greutate

390

Dimensiuni

163 x 242 x 13

Descriere completă

This book advises on management of customer value on the internet, and more specifically, on how to incorporate the internet in the process of delivery of proposed values to customers. It presents Customer value management as a managerial approach in which customers are perceived as the company s asset, the value of which may be measured and increased through organization of the processes around customer relationships. Ultimately, this process benefits leads to increasing value to customers, the company and as well to the company s shareholders and other stakeholders.§§The main goal of this book is to present the possibilities of internet-based customer value management and a model describing this process. Compared to numerous publications on the use of the Internet in marketing, this book attempts rather at describing a management approach to customer relationships than at presenting a particular tool of e-marketing. Moreover, the deliberations are not limited by branches or sectors differences in the approach towards customer value management are perceived through the prism of different types of value exchange between the company and customers.§

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Internet-Based Customer Value Management

Developing Customer Relationships Online

Informații despre carte

Descriere completă

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și