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Carte Intercultural Service Encounters Piyush Sharma

Intercultural Service Encounters

Cross-cultural Interactions and Service Quality

Autor: Piyush Sharma
Limbă: engleză
Legare: Copertă tare
Editura: Birkhauser
Disponibilitate: În depozitul extern
Expediem în 10-13 zile
313.10 lei
This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing...

Informații despre carte

Autor
Piyush Sharma
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2018
Pagini
101
EAN
9783319919409
ISBN
3319919407
Enbook ID
19355458
Editura
Birkhauser
Greutate
454
Dimensiuni
148 x 210 x 11

Descriere completă

This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses diverse conceptual frameworks, providing theoretical models and practical initiatives for those working within the services marketing industry. An excellent resource for anyone interested in how culture shapes customer and employee expectations and perceptions, this book addresses the potential implications and limitations of future models.

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