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Carte Integrated Communication Esther Thorson

Integrated Communication

Autor: Esther Thorson, Jeri Moore
Limbă: engleză
Legare: Carte broșată
Editura: Taylor & Francis Ltd
Disponibilitate: șansă 50%
Şanse de a obține acest titlu
397.22 lei
Building brands through integrated marketing is an approach being used by all top-level marketing st...

Informații despre carte

Autor
Esther Thorson, Jeri Moore
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2016
Pagini
396
EAN
9781138992535
ISBN
9781138992535
Enbook ID
10061080
Editura
Taylor & Francis Ltd
Greutate
453
Dimensiuni
152 x 229

Descriere completă

Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.

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