Intangible Assets

Name: Intangible Assets
Brand: Oxford University Press
SKU: 9780199256938
Price: 1473.12 RON
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Values, Measures, and Risks

Autor: John Hand, Baruch Lev

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Legare: Copertă tare

Editura: Oxford University Press

Disponibilitate: În depozitul extern

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In today's ultra-competitive global economy, intangibles are increasingly taking centre stage in fir...

Informații despre carte

Autor

John Hand, Baruch Lev

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2003

Pagini

454

EAN

9780199256938

ISBN

0199256934

Enbook ID

04530581

Editura

Oxford University Press

Greutate

922

Dimensiuni

166 x 242 x 35

Descriere completă

In today's ultra-competitive global economy, intangibles are increasingly taking centre stage in firms' business strategies and investors' valuations. Physical and financial assets are becoming commodities, yielding at best a competitive return on investment. In their place, intangible assets such as patents, brands, unique business processes, breakthrough scientific discoveries and strategic alliances are what firms are using to create dominant market positions, control risk, generate abnormal profits, and achieve growth and wealth. The dramatic rise and fall of high-technology company valuations has brought the unusual economic characteristics of intangible assets into the public arena. The concurrent advantages and vulnerabilities of intangible-intensive companies has highlighted the importance of having an in-depth understanding of the economics of intangibles and developing tools to better manage and evaluate them. This reader provides that understanding by bringing together the best research and advocacy on intangibles.

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Intangible Assets

Values, Measures, and Risks

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