Institutional Arrangements and Competitive Posture

Name: Institutional Arrangements and Competitive Posture
Brand: VDM Verlag
SKU: 9783639294347
Price: 304.94 RON
Availability: InStock

Effects of Company Structures in the Commercial Printing Industry

Autor: Thomas Mejtoft

Limbă:

Legare: Carte broșată

Editura: VDM Verlag

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Vertical integration is a way to achieve competitive advantages in the commercial printing industry...

Informații despre carte

Autor

Thomas Mejtoft

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2010

Pagini

152

EAN

9783639294347

ISBN

3639294343

Enbook ID

06836505

Editura

VDM Verlag

Greutate

231

Dimensiuni

152 x 229 x 9

Descriere completă

Vertical integration is a way to achieve competitive advantages in the commercial printing industry and is a widely used strategy in Sweden. Being able to contract full service companies is appreciated by customers to printing houses, especially direct customers, due to their need for a supplier of complete solutions for printed matters. Consequently, a vertically integrated company can provide value added services which makes it possible for customers to minimize their organization regarding production and purchasing of printed matters. Other reasons for vertical integration are the need to ensure fast deliveries to customers and having a steady supply of appropriate jobs. Vertical integration can, however create inflexibility due to ownership and employment. The findings suggest that cooperation can be used to achieve fast access to valuable resources, such as production equipment and knowledge, and, hence, increase printing houses' resource flexibility. Nevertheless, it is common to combine vertical integration with cooperation to create competitive advantages and make a company more flexible and dynamic toward market changes.

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Institutional Arrangements and Competitive Posture

Effects of Company Structures in the Commercial Printing Industry

Informații despre carte

Descriere completă

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