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Carte Inspiration Cameron Watt

Inspiration

Capturing the Creative Potential of Your Organization

Autor: Cameron Watt, Nicholas Ind
Limbă: engleză
Legare: Copertă tare
Editura: Palgrave USA
Disponibilitate: În depozitul extern în cantități mici
Expediem în 13-18 zile
297.42 lei
This book is about how organizations can best develop and manage a creative environment and creative...

Informații despre carte

Autor
Cameron Watt, Nicholas Ind
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2004
Pagini
173
EAN
9781403920584
ISBN
1403920583
Enbook ID
04775862
Editura
Palgrave USA
Greutate
428
Dimensiuni
152 x 229 x 16

Descriere completă

This book is about how organizations can best develop and manage a creative environment and creative potential. The authors argue that organizations consist of people who have creative potential to think in new ways and yet are often denied the opportunity to do so. The goal of the organization should be to create a structure and culture that encourages the conditions in which creativity can flourish. This will generate significant competitive advantages for the organization by offering clear differentiation, by communicating postive brand attributes to stakeholders that will strengthen the organization's intangible assets and by providing a creative and challenging environment that will attract and retain the best staff.

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