Carte Inside the BBC and CNN Kung-Shankleman

Inside the BBC and CNN

Limbă: engleză
Legare: Copertă tare
Disponibilitate: În depozitul extern
Expediem în 9-15 zile
1 110.43 lei
"Inside the BBC and CNN" provides a unique insight into two of the world's best-known media organiza...

Informații despre carte

Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2000
Pagini
256
EAN
9780415213219
ISBN
9780415213219
Enbook ID
06697929
Greutate
498
Dimensiuni
156 x 234 x 16

Descriere completă

"Inside the BBC and CNN" provides a unique insight into two of the world's best-known media organizations, during a period of great change and new challenges. Drawing on intensive research carried out among senior managers in both organizations, the study explores the beliefs and attitudes that shape management priorities and broadcasting policy. It also examines how each organization's distinct cultural beliefs - about broadcasting's fundamental purpose, about the nature of competition, and about the relationship between competition and quality - have laid the foundations for their current and past success, but may now threaten to limit their ability to respond to the unprecedented changes underway in the world's media landscape.

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