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Carte Innovative Management Yao-Tsung Ko

Innovative Management

Methodologies for Managing New Product Development and Innovation

Autor: Yao-Tsung Ko
Limbă: engleză
Legare: Carte broșată
Editura: VDM Verlag
Disponibilitate: La editor doar la comandă
Expediem în 17-27 zile
305.00 lei
New product development (NPD) and innovation are key factors that affect a company s long-term survi...

Informații despre carte

Autor
Yao-Tsung Ko
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2009
Pagini
128
EAN
9783639183016
ISBN
3639183010
Enbook ID
06826501
Editura
VDM Verlag
Greutate
200
Dimensiuni
152 x 229 x 8

Descriere completă

New product development (NPD) and innovation are key factors that affect a company s long-term survival and growth. In a highly competitive and uncertain market, firms must learn how to compete globally by strengthening their NPD and innovation capabilities. Only through the continuous innovation management, can firms maintain their global competitiveness. This work develops management methods for NPD and innovation. The author focuses on the management of the early stages of NPD. Design Structure Matrix (DSM), Concurrent Engineering (CE), Interpretive Structural Modeling (ISM), Fuzzy Set Theory (FST), and Analytic Hierarchy Process (AHP) are integrated and conduct useful tools and methods for managing NPD. The proposed methods include (1) dynamic planning method for NPD; (2) structural matrix-based modeling for managing design variety; and (3) fuzzy logic-based evaluation model for idea screening of product design. The case studies showed that the proposed management methods performed well. The author expects that this book can provide some novel approaches of design management to help firms achieve the goals of innovative product development.

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