Carte Innovation through community co-creation Jakob Helnæs

Innovation through community co-creation

An exploratory study of how to use communities for co-creating innovations

Limbă: engleză
Legare: Carte broșată
Disponibilitate: În depozitul extern
Expediem în 8-11 zile
310.65 lei
This book introduces Community Co-Creation as a new concept and explores the different phases of Com...

Informații despre carte

Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2016
Pagini
172
EAN
9783659900433
Enbook ID
13504099
Greutate
272
Dimensiuni
150 x 220 x 10

Descriere completă

This book introduces Community Co-Creation as a new concept and explores the different phases of Community Co-Creation and how to maximise both the richness and the reach of user involvement in innovation. These two factors are closely connected to the successful outcome of the innovation process. Community Co-Creation enables innovation with both the lead users AND the target customers in turn, which is shown to qualify the innovation results significantly. Furthermore, the research suggests that the community in itself can motivate co-creators to stay engaged with the brand and the process of co-creating, which effectively deals with one of the challenges of many other co-creation methods.

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