Innovation Handbook

Name: Innovation Handbook
Brand: Kogan Page Ltd
SKU: 9780749465339
Price: 227.91 RON
Availability: InStock

Autor: Adam Jolly

Limbă:

Legare: Copertă tare

Editura: Kogan Page Ltd

Disponibilitate: În depozitul extern

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227.91 lei

In fast-moving markets, no organization can expect to identify and keep the best ideas by working in...

Informații despre carte

Autor

Adam Jolly

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2013

Pagini

360

EAN

9780749465339

ISBN

0749465336

Enbook ID

01332849

Editura

Kogan Page Ltd

Greutate

832

Dimensiuni

177 x 245 x 26

Descriere completă

In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources, including specialists, employees, suppliers and, in particular, customers and clients. But how can you stimulate new innovation? And how can you protect your best ideas once they are in a competitive and aggressive marketplace? Endorsed by the UK's Intellectual Property Office and the Technology Strategy Board, The Innovation Handbook offers advice and commentary from leading players in the technology, branding, design, intellectual property and innovation fields.

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