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Innovation and Export - The Joint Challenge of the Small Company

Name: Innovation and Export - The Joint Challenge of the Small Company
Brand: ISTE Ltd
SKU: 9781786306203
Price: 903.47 RON
Availability: InStock

Autor: Manon Enjolras

Limbă:

Legare: Copertă tare

Editura: ISTE Ltd

Disponibilitate: În depozitul extern

Expediem în 9-15 zile

903.47 lei

The concepts of innovation and export are traditionally considered in isolation, both within compani...

Informații despre carte

Autor

Manon Enjolras

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2022

Pagini

192

EAN

9781786306203

ISBN

1786306204

Enbook ID

37319360

Editura

ISTE Ltd

Greutate

416

Dimensiuni

158 x 244 x 17

Descriere completă

The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.