Innovation and Creativity

Name: Innovation and Creativity
Brand: Edward Elgar Publishing Ltd
SKU: 9781781004326
Price: 855.93 RON
Availability: InStock

Pillars of the Future Global Economy

Autor: Filip De Beule, Ysabel Nauwelaerts

Limbă:

Legare: Copertă tare

Editura: Edward Elgar Publishing Ltd

Disponibilitate: În depozitul extern

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855.93 lei

This book brings together different insights into the importance of innovation and creativity to bui...

Informații despre carte

Autor

Filip De Beule, Ysabel Nauwelaerts

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2013

Pagini

304

EAN

9781781004326

Enbook ID

04844275

Editura

Edward Elgar Publishing Ltd

Greutate

581

Dimensiuni

156 x 234 x 21

Descriere completă

This book brings together different insights into the importance of innovation and creativity to build competitiveness in the European industry and society from different angles. The authors first look at how European countries and their policies have fared on innovation and creativity measures. They go on to examine multinational companies in particular, analyzing research and innovation at the headquarters and subsidiary level and the linkages between them. Looking at the management of innovation in firms and subsidiaries, they gain insights into how firms can innovate more effectively and efficiently. The study examines the role of management control and culture in stimulating creativity as well as an important driver of innovation. The chapters in the book are also complementary in the sense that they include qualitative as well as quantitative studies, from academic researchers to people working in the field. Researchers, professors, managers, students and policymakers interested in innovation, creativity, knowledge, multinational companies, competitiveness and Europe will be enlightened on how to be more creative and innovative.

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Innovation and Creativity

Pillars of the Future Global Economy

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