Information Campaigns

Balancing Social Values and Social Change

Autor: Charles T. Salmon

Limbă:

Legare: Carte broșată

Editura: SAGE Publications Inc

Disponibilitate: În depozitul extern

Expediem în 14-20 zile

386.37 lei

Working from the premises that information campaigns and social marketing efforts represent attempts...

Informații despre carte

Autor

Charles T. Salmon

Limbă

engleză

Legare

Carte - Carte broșată

Pagini

312

EAN

9780803932197

ISBN

0803932197

Enbook ID

04713723

Editura

SAGE Publications Inc

Greutate

420

Dimensiuni

139 x 215 x 22

Descriere completă

Working from the premises that information campaigns and social marketing efforts represent attempts at planned social change and that it is insufficient to examine inherently social phenomena in a social vacuum, the contributors to this volume provide a social context for examining these domains. Interdisciplinary in approach, this volume represents a merging of the traditions of marketing and strategic communication. The first section, Campaigns and Social Structure, pays particular attention to the social context in which campaigns are designed, implemented and analyzed. Each chapter addresses a set of concerns campaign organizers face and, as a whole, illustrate the broad range of social concerns which campaigns address.The second section, The Campaign Process, addresses more tactical concerns pertaining to the underlying components of campaigns, namely audience research, planning, organization and implementation and evaluation. The eclectic treatment of campaigns serves to enhance the development of both the theory for and the theory of campaigns and imparts a broad understanding of the field for students and professionals in communication, political science and areas of related interest.

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Information Campaigns

Balancing Social Values and Social Change

Informații despre carte

Descriere completă

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și